Beauty Tips

Step into Our Beauty Bakery!

Discover the Craftsmanship and Science Behind 100% PURE’s Cutting-Edge Skincare, with Insights from Dr. Cody Chalker

Written by: 100% PURE®

Step into Our Beauty Bakery!

In recent years, the beauty industry has undergone a significant transformation, with clean skincare emerging as a prominent trend. As people become more conscious of their health and the environment, the appeal of natural ingredients continues to grow. This trend is a response to the concerns surrounding the use of harmful chemicals and the lack of efficacy in conventional skincare products.

This paradigm shift speaks volumes about a collective desire to embrace effective products that are as good for the earth as they are for our skin. At 100% PURE, we embrace this ‘from the earth to your skin’ ideology, which is why our formulas truly harness nature’s ‘fruits’ of labor. They’re so pure, they’re practically good enough to eat – some harnessing delectable fruit pigments or nature’s sweet treats!

Now, imagine skincare products so meticulously crafted, they’re as indulgent as a treat from your favorite bakery?! Step into our Beauty Bakery, where cutting-edge skincare intersects with science-backed formulas. With expert insights from Dr. Cody Chalker, you can expect a blend of the best traditional beauty methods with avant-garde science to create pure, effective skincare.

From our meticulous ingredient testing process to our innovative lab, and our Beauty Bakery, where we develop the most efficacious formulas – sit tight as we take you along our journey through crafting clean and cutting-edge skincare!

Crafting Clean and Cutting-Edge Skincare

The natural skincare product market has undergone a fascinating evolution over time, shaped by the intersection of traditions and wisdom with modern science. Traditions are deeply ingrained in 100% PUREs foundation and have contributed to the development of an unparalleled standard of clean beauty. But it’s not just traditional methods – it’s the fusion of traditional beauty and skincare methods infused with today’s modern science to deliver clean and cutting-edge skincare.

At the intersection of nature’s finest ingredients and 100% PURE’s product formulation is our philosophy that nature-infused skincare should combine time-honored methods with modern scientific principles. We are at the forefront, showcasing how plant-based components respect the skin’s natural processes and support long-term health and radiance. Moreover, our standards go beyond just being ‘natural’ – we demand that our ingredients maintain the full spectrum of natural ingredient benefits.

Where does a harmonious fusion of natural ingredient traditions meet modern science at 100% PURE? Although we are a beauty brand, we function as a technology and beauty-driven innovation lab.

That’s right! Lead Chemist, Dr. Cody Chalker, leads research and development (R&D), and nanotechnology and drug delivery methods at 100% PURE (more on those skin advancements below). We commit to the crème de la crème of natural ingredients and clean actives and formulate cutting-edge, efficacious formulas through advanced scientific methods. And by ‘advanced’, we’re talking avant-garde!

At 100% PURE, we take a unique approach of using drug-delivery methods for deeper penetration of ‘actives’ in beauty formulations without harmful chemicals. So, what are actives? A skin active is the purpose of the product. It’s the action in the product that addresses the concern that we’re looking to remedy.

For example, any actively moisturizing ingredients in a lotion or face moisturizer would be the ‘skin actives’. Our skin being dry would be the skincare concern. In this case, the active ingredient as a hydrating component might be or . By this description, skin actives sound great. So, what’s the catch?

Unfortunately, with many conventional skin actives, the active ingredient can be harmful and mimic important bodily functions or even disrupt the body. Instead, we incorporate innovative drug-delivery methods for deeper penetration, and without using synthetic petroleum-based polymers that claim to be ‘hydrating’ or ‘moisturizing’.

We utilize naturally derived compounds, like hydrating and potent hydrator , and moisturizing Irish moss from seaweed to microencapsulate active ingredients, ensuring stability to ensure the shelf life of formulas and deep penetration (patents pending).

And, that’s not all from this beauty-beyond-benefits brand! Instead of current extraction methods via Co2, steam distillation, and other processes, 100% PURE has also been pioneering extraction methods, making its own extracts with better and innovative extraction methods and avoiding chemical solvents that can extract even more of the lipids, antioxidants, vitamins, and other beneficial compounds without using chemical extractors, like acetone, hexene, and more. This maintains the full spectrum of natural ingredient benefits!

100% PURE Pure Science Protocol

9-Step Testing for Superior Formulas

Sugary sweets may not be good for the skin, but if it’s coming from our Beauty Bakery, eat your heart out! There are no ‘samples’ to determine whether anything is effective and enticing because of the intense scrutiny that goes into our clean skincare products to sweeten the deal from the start.

We’re talking about the meticulous process behind creating our products, where traditional and innovative extraction methods are combined to preserve the integrity and potency of natural compounds.

As pioneers in the clean beauty industry, we want to be more transparent than glass and super-clear with our customers about how we test our ingredients. In the realm of natural beauty, even if they are natural ingredients, there’s a possibility they could still react to each other in irritating or harmful ways to your skin. But not on our watch!

Let’s sweeten the beauty pot with the brand’s 9-Step Testing Process that we use to make sure we are creating the safest, and most effective, cutting-edge products that are safe for you, your health, and the environment.

Step #1: Purity

Each ingredient is individually tested ensuring nothing was used on the raw ingredient. That means NO synthetics, chemical pesticides, herbicides, and fertilizers.

Step #2: Ingredient Synergy

A cohesiveness test confirms the stability of combined ingredients. This avoids a negative chemical reaction.

Step #3: Potency

Tests the formula’s effectiveness.

Step #4: Sensitivity Part 1

Our Product Development team tests for irritability on the skin.

Step #5: Sensitivity Part 2

The formula is tested to ensure it does not clog pores.

Step #6: Synergy Part 1

The packaging is tested to ensure no toxins () are present.

Step #7: Synergy Part 2

Additional tests to confirm formula will not degrade the packaging.

Step #8: Stability Part 1

Formulas are tested from four weeks to one year to confirm stability.

Step #9: Stability Part 2

Active ingredients are tested from four weeks to one year to confirm stability.

As you can probably tell, intense scrutiny goes into ingredient research, development, and testing to craft the most cutting-edge skincare products. Expertise in natural ingredients aside, our dedication to safety and effectiveness through rigorous testing is of utmost importance to our ethos. And, it’s why the brand’s rigorous testing practices are a dedication to effectiveness and our customers’ safety and satisfaction.

100% PURE Mushroom Peptide Serum

Featured Innovations from Our Beauty Bakery

A technology-driven innovation lab, the best-sourced natural ingredients, intense product testing protocols, efficacious formulas through advanced scientific methods, sustainable and environmentally sound packaging and ethics, and an ethos of surpassing clean beauty standards… oh, my!

It should make sense that we have a selection of the best clean, standout products that embody the craftsmanship, scientific innovations, and technological advancements that we’ve championed and crafted, especially for you!

Key Ingredients: 11 Medicinal Mushrooms including Lion’s Mane, Meshima, Chaga, and Shiitake & Quinoa peptides

Unique Benefits: Mushrooms benefit the skin in a myriad of ways; for starters, they’ve proven to work as gentle, yet effective ingredients in skincare. Mushrooms are also a perfect ingredient for those with dehydrated skin, thanks to their water-retaining properties.

What’s more: mushrooms are rich in omega-3 fatty acids, which can improve the skin barrier by sealing in water and keeping pathogens out. Omega-3 fatty acids can also help soothe and moisturize the skin, which could be especially helpful to those with eczema and psoriasis.

Mushrooms can also help support the production of collagen. Collagen is a protein in the skin, and it plays a key role in keeping it elastic and firm. Because of the antioxidant properties mushrooms in skincare possess, we can neutralize free radicals and protect against oxidative stress.

What makes special? The brand’s medicinal mushrooms formula delivers multiple skin benefits, including unlocking firmer-looking skin with eleven different skin-beneficial medicinal mushrooms – plus quinoa peptides – that make skin more resilient and vibrant with an increase in firmness and elasticity.

Q+A with Dr. Cody Chalker about Mushroom Peptide Serum:

What are the benefits of using mushrooms on the skin?

Dr. Cody:

Skin Plumping:

Mushrooms are rich in polysaccharides such as chitin, mannans, xylans, beta-glucans, and trehalose, which are hydrating, skin-plumping molecules that rehydrate to increase skin plumpness.


Mushrooms contain various antioxidants, including ergothioneine, Vitamin C, Selenium, and Polyphenols to protect skin cells from damage.

Prevents Dark Spots

The Kojic Acid in mushrooms helps suppress melanin to prevent dark sun and age spots.

What are the benefits of using peptides on the skin?

Dr. Cody: We use plant peptides from Quinoa for 2 main functions. Peptides are short chains of amino acids that stimulate our skin to react to:

#1. Produce collagen and elastin to increase elasticity and reduce the appearance of fine lines and wrinkles.

#2. Improve skin texture by promoting cell turnover.

Key Ingredients: Green Coffee / Green Tea / Vitamins E, K & C / Aloe Vera

The proof is in the numbers–not to mention the clinical studies! The cult-like following and 5-star reviews of our caffeinated eye cream will have you batting an eye. As our #1 bestseller, this eye-dilic cream features luxe ingredients like moisturizing rosehip oil, stimulating caffeine from coffee and green tea, and toning vitamin C that perks up tired eyes in no time!

Unique Benefits:

Reduces Puffiness & Under-eye Darkness: Constricts under-eye blood vessels, eliminating puffiness and dark circles.

Soothes Eyes: Reduces inflammation, helping to calm and soothe eye redness and irritation.

Brightens Eyes: Stimulates circulation, helping to brighten the skin and improve its overall texture.

Hydrates the Skin: Nourishes and hydrates dehydrated skin.

Protects Eyes: Free-radical-fighting abilities help repair UV damage.

Q+A with Dr. Cody Chalker about Coffee Bean Caffeine Eye Cream:

How is Coffee beneficial to the eye area?

Dr. Cody: There are many skin-beneficial nutrients of Coffee, but the two main chemical constituents that help the eye area are 1) caffeine and 2) chlorogenic acid. Caffeine is a stimulant that increases blood circulation, which brightens dark circles since dark circles are often from sluggish blood flow. Caffeine is also a diuretic which reduces puffiness. Chlorogenic acid is a powerful antioxidant and anti-inflammatory that protects from free radical damage and further helps with de-puffing.

Key Ingredients: Vitamins C, D3 & E, Coenzyme Q10, and Retinol

Unique Benefits:

This is not like your average eye cream: this gem is formulated with skin-beneficial oils and the best vitamins for the skin. This revolutionary oil-based formula is packed with the best vitamins for the skin and draws upon nutrient-dense oils from jojoba, avocado, rosehip, and green tea to enhance plump suppleness in the skin.

Ultra-concentrated with multiple vitamins and antioxidants, this highly moisturizing eye treatment is designed to drastically lessen the appearance of fine lines and wrinkles. The oil-rich, high-potency formula has all the best vitamins for the skin rolled into one little package: vitamins A, C, D3, and E.

Vitamin A (Retinol) is beneficial for lessening the appearance of sun damage and fine lines while promoting youthful firmness in the skin. Vitamin C promotes both collagen and elastin synthesis for more plump, elastic skin around the eye area. Vitamin D3 helps to stimulate cellular repair and regeneration, while vitamin E works to fade scarring and signs of environmental damage.

Q+A with Dr. Cody Chalker about Multi-Vitamin + Antioxidant PM Eye Treatment:

Can you explain the scientific process behind how the specific vitamins and other ingredients in the Multi-Vitamin PM Eye Treatment work together to address common skincare concerns around the eyes, such as dark circles and fine lines?

Dr. Cody: Regarding the ingredients, Tetrahexyldecyl Ascorbate is a stable, oil-soluble form of Vitamin C. It is meant to be an antioxidant as well as provides a skin-brightening effect and, also helps to boost collagen. Tocopherol (Vitamin E) and Ubiquinone (Coenzyme Q10) both act as antioxidants that help to protect the formula. Tocopherol has also been shown to have photoprotective properties. Retinol is the workhorse and helps reduce the fine lines and wrinkles around the eye. It has been formulated so as not to affect people who are more sensitive to retinol, but still be efficacious.

Key Ingredients: Rose water, Aloe leaf juice, and Rooibos Extract

The trifecta of purifying, anti-aging, and anti-inflammatory properties in this cleanser will have you saying hello to a softer, more hydrated complexion with every wash.

High levels of vitamins E, C, and B plus essential fatty acids don’t just keep cacti hydrated – they have the same effect on your skin. As with any plant that grows in extreme conditions, cacti are packed with antioxidants; which means they’re beneficial for canceling free radicals and skin inflammation.

The addition of aloe soothes dry skin and restores a splash of much-needed hydration. Bergapten-free bergamot oil fights acne-causing bacteria to reduce your risk of new blemishes, while brightening old acne scars and your overall complexion.

Q+A with Dr. Cody Chalker about Nopal Cactus Cleanser:

What are these skin-beneficial nutrients in Nopal Cactus?

Dr. Cody:

Minerals: Nopal cactus contains minerals such as calcium, magnesium, and potassium, which are essential for maintaining skin health. These minerals help regulate hydration, support skin barrier function, and contribute to overall skin vitality.

Amino Acids: Amino acids play a crucial role in maintaining skin structure and elasticity. Nopal cactus provides various amino acids that support skin health and repair.

Betalains: Potent anti-inflammatory properties. Betalains reduce skin inflammation and redness, making them beneficial for individuals with sensitive or irritated skin.

Flavonoids: Flavonoids are plant compounds that have antioxidant and anti-inflammatory properties that help protect the skin from environmental damage and soothe inflammatory skin conditions.

Polyphenols: Polyphenols are antioxidants that help combat oxidative stress, which is a major contributor to skin aging. Load up on polyphenols for a more youthful and radiant complexion.

Fatty Acids: Nopal cactus contains fatty acids, such as linoleic acid, which nourish and moisturize the skin. Linoleic acid is an omega-6 fatty acid that supports skin barrier function and helps prevent moisture loss.

Key Ingredients: Vitamins E & C, Rosehip Seed & Sunflower Seed Oils

This is a more potent, concentrated vitamin C treatment that aims to bring drastic improvements from the first application. It targets multiple areas: brightness, boosts collagen production and elasticity, and even moisturizes skin. The mask includes a variety of powerful ingredients like age-correcting Bakuchiol, CoQ10, and Vitamin E.

Q+A with Dr. Cody Chalker about 18% Active Ingredients Vitamin C Glow Max Bright Mask:

How does the 18.3% Active Ingredients Vitamin C Glow Max Bright Mask work?

Dr. Cody: The key ingredient is Vitamin C. Vitamin C is a powerful antioxidant that helps to protect the skin from environmental stressors such as UV rays and pollution. It also plays a key role in collagen synthesis, which is essential for maintaining skin elasticity and firmness. Additionally, Vitamin C brightens the skin, reduces the appearance of dark spots and hyperpigmentation, and improves overall skin texture and tone. This mask also includes Bakuchiol and CoQ10, which enhance its anti-aging benefits and protect skin against oxidative stress.

Real Results and Success Stories

In the pursuit of healthy, cutting-edge skincare, choosing natural products extends beyond efficacy; it’s an ideology and commitment to skin health and undeniably satisfied customers. To bring this philosophy to life, let’s delve into some of our favorite products, each accompanied by testimonials from customers, who have experienced the benefits of 100% PUREs Beauty Bakery products.

Customer Testimonials: “I continue to use the Mushroom Peptide Serum. It feels so light on my skin, and it just makes my complexion look better overall. This serum also does not irritate the area near my eyes like other serums have in the past from other brands. It also brightens my skin, too!” – Lisa L.

Customer Testimonial: “I love this eye cream, I also put it on my eyelids. I have so many allergies and sensitivity on my skin that it’s sad and hard to live with. I finally found something that works. I’ve been searching now for over 5 years and can now say, ‘Wow this works!’ It doesn’t irritate me at all, that’s all I ever wanted and I’m so limited with choice, I’m allergic to coconut oil, coco betaine, and Carmine which is in everything you can think of and this product doesn’t have any of that! Thank you! I also have contact dermatitis, eczema, and rosacea (all the works it seems lol) but seriously I’m happy with this and sticking with it! I found my match!” – Tessa M.

Customer Testimonial: “Wow, blown away! This stuff is amazing!! I used it one time and the next day my fine lines were noticeably more relaxed. It almost took them completely away – I was shocked. I would use this on a routine basis, and the results lasted. I would definitely buy again!” – Tearra H.

Customer Testimonial: “Amazing! I love this cleanser!! I have an oily face and I love how it leaves my face so light and not clogged. It also takes my eyeliner and mascara off; when I forget to use the rose micellar water. 10/10 recommend! – Tanya T.

Customer Testimonial: “I have dry skin; I’m in my 40s. I like that the scent is there, but it’s not overpowering. It’s very easy to apply and blend out. I like using a silicone mask brush to apply it. My mom tried it as well – she is in her 70s – and she really noticed her skin was brighter after using it. My skin was brighter and more hydrated with this mask. I’m very happy!” – Staci D.

If transforming your skin health and achieving a healthy, radiant complexion is your top skincare goal, we encourage you to see yourself in these real-life journeys from real customers who have discovered the secret to radiant skin through cutting-edge skincare. With 100% PURE natural skincare, you can trust in our rigorous testing and natural formulations for visible improvements. Seeing IS believing!

Experience the Beauty Bakery Today

Choosing the right skincare products can be a daunting task, especially if you want them tailored to your skin type and skin concerns. But not with the help and support of 100% PURE. With some knowledge and understanding of your skin’s needs, you can create the best skincare routine for radiant skin and achieve real skincare results. We suggest starting with the available through 100% PURE to identify personalized product recommendations.

We invite you to embark on your own skincare journey with 100% PURE and experience our meticulously clean skincare products crafted products through natural, responsibly sourced ingredients. Join us in our mission to revolutionize skincare into a more inclusive and universally beneficial experience. Together, let’s celebrate natural beauty innovations and natural ingredients and empower individuals to embrace their unique skin journeys.

With 100% PURE, skincare knows no bounds—we’re here to nourish, rejuvenate, and uplift every complexion, one radiant face at a time!

We hope that you recognize the effort we make to create a better planet for us and the animals that live on it, all the while making products that keep you looking fantastic. So, continue to be diligent in the products you choose, and remember that 100% PURE will never claim something that isn’t true because the humane choice always comes naturally to us. 100% PURE has always been and will always be 100% cruelty-free, and is dedicated not only to consumer health but also to the well-being of our planet.


How does 100% PURE ensure the purity and safety of its ingredients?

100% PURE ensures the purity and efficacy of its ingredients through a stringent sourcing process that prioritizes natural and organic components. The company performs thorough testing on all its ingredients to confirm their purity and safety. Additionally, they often opt for ingredients that are sustainably harvested, ensuring that their products are not only effective but also environmentally friendly. By partnering with suppliers who share their commitment to quality and sustainability, 100% PURE ensures that every product meets high standards of purity and effectiveness.

What role does scientific research play in product development at 100% PURE?

The brand’s unwavering dedication to clean beauty is further exemplified by its investment in scientific research. By understanding the science behind natural ingredients, 100% PURE can optimize their benefits, creating formulations that are not only effective but also innovative. This commitment to science-backed beauty not only enhances the performance of its products but also educates consumers, empowering them with the knowledge to make informed choices about their skincare and makeup.

Are all 100% PURE products backed by scientific studies?

Yes! Our unwavering standards and science-backed formulations are the foundation of 100% PURE. It starts with a meticulous selection of nature’s finest ingredients. Understanding that the purity and effectiveness of our products are paramount, we refuse to settle for anything less than the best. With our unparalleled standard of ingredient perfection comes a rigorous process behind our selection of ingredients for our products. Every ingredient is scrutinized using a meticulous 9-Step Testing Process to make sure we are creating the safest, and most effective products for you, your health, and the environment – all backed by science.

How can consumers stay informed about the science behind their skincare?

Educate Yourself: Learn about ingredients and understand which ones you want to avoid based on your values (e.g., parabens, sulfates, synthetic fragrances). Begin by replacing products as they run out with cleaner alternatives. Read Labels: Look for certifications such as organic, cruelty-free, and vegan, which can help guide your purchases toward more ethical and clean products. Choose brands that are open about their ingredient sourcing, manufacturing processes, and sustainability practices, like 100% PURE. By understanding the science behind the products that you use, you can make and stay more informed about the science behind your skincare.

What future innovations can we expect from 100% PURE?

Our brand is at the forefront of a burgeoning trend of customized skincare products that are uniquely tailored to meet your specific needs. In recognizing this transformational trend in the beauty realm, 100% PURE embarked on a pioneering journey to create a line of natural beauty products: one that could grow, evolve, withstand the test of time – and be healthy for the sake of skin and overall health. We utilize cutting-edge methods and technologies to create cutting-edge skincare that offer targeted solutions for unique skin types, concerns, and preferences.

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